University of Connecticut Athletics
NJM Insurance Inks Multi-Year Brand Partnership with UConn Huskies
10/15/2026 12:41:00โฏPM | General
STORRS, CTย โ UConn Athletics and Learfield's UConn Sports Properties announced today a new brand partnership with NJM Insurance Group, a leading insurer in the Mid-Atlantic region, designed to enhance the fan experience on and between Huskies game days.
The multi-year partnership is anchored by premium game day visibility during all UConn Men's and Women's Basketball home games.ย In addition, NJM will serve as the presenting sponsor of a branded original content series showcasing the 2026-27 Huskies and Hall of Fame Coach Geno Auriemma.
"We're thrilled to welcome NJM as a new multi-year partner of UConn Athletics," said David Benedict, UConn Director of Athletics. "From their visibility at our men's and women's basketball home games to their presenting sponsorship of 'The Standard,' NJM is investing in this program and helping us continue to tell the story of our legendary women's basketball program and Coach Auriemma."
Under the collaboration, NJM branding will be visible throughout the upcoming season of The Standard presented by NJM Insurance. The original docuseries, produced in collaboration with the EMMY Award winning Learfield Studios team, is entering its fifth season and remains a fan favorite production providing a behind the scenes look into Auriemma's championship-winning program.
NJM branding will also feature prominently inside Gampel Pavilion with premium courtside signage and as the presenting sponsor of the "Play Under Review" feature on the in-arena video board-. Additionally, NJM logos will be integrated on final score infographics posted to official UConn Women's Basketball social media accounts.
"NJM is proud to partner with UConn Athletics as one of the premier programs in collegiate sports prepares for another exciting basketball season," said Carol Voorhees, NJM President and CEO. "UConn's sustained success and unwavering pursuit of excellence reflect values that resonate strongly with NJM. We are proud to support the Huskies."
NJM is a leading insurer in the Mid-Atlantic region with a growing presence in Connecticut. The company offers personal and business insurance solutions to customers across the state, backed by its award-winning claims experience and commitment to customer service. Huskie fans can visit https://www.njm.com/quote/uconn to learn more about NJM.
"We're thrilled to welcome NJM to the Huskies family," said Tom Murphy, General Manager of UConn Sports Properties. "NJM's commitment to doing what's right and its focus on delivering a strong experience for its customers make this a natural fit for UConn Athletics. We're grateful for their support of our basketball programs and look forward to enhancing their connection to our fanbase and community."
UConn Sports Properties, the locally based team of Learfield โ the leading media and technology company powering college sports โ is the exclusive multimedia rights holder for UConn Athletics and handles all sponsorships, in-venue signage, and advertising on behalf of the Huskies.
About NJM Insurance Group
Founded in 1913,ย NJM is among the Mid-Atlantic region's leading property and casualty insurers and has maintained AM Best's Financial Strength Rating of A or higher for over 89 years. The Company operates in a mutual fashion for the exclusive benefit of its policyholders and is consistently recognized for its award-winning customer service, superior claims handling, and overall customer satisfaction. NJM's personal insurance products are available direct to consumers in Connecticut, Maryland, New Jersey, Ohio, and Pennsylvania. The Company also works with a preferred network of independent agents to deliver business insurance in Connecticut, Delaware, Maryland, New Jersey, New York, and Pennsylvania. Visitย njm.comย to learn more.
